Break-even ROAS calculator
Find out how much you can pay for a sale or a click without losing money.
Work out what each return really costs you, how much monthly profit they take away and what provision you should set aside per order so you stop kidding yourself about your margins.
Every calculation runs in your browser. The figures you type are never sent to a server and are never stored.
Enter your monthly orders, average order value and return rate.
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What you give up each month compared with a no-returns scenario.
| Gross order revenue | — |
| Tax included | — |
| Tax-exclusive revenue | — |
| Product cost | — |
| Outbound shipping | — |
| Packaging | — |
| Payment gateway fee | — |
| Other costs of the sale | — |
| Contribution of a kept sale | — |
| Outbound shipping lost | — |
| Packaging lost | — |
| Gateway fee not recovered | — |
| Return shipping | — |
| Inspection and processing | — |
| Unrecoverable product | — |
| Other costs of the return | — |
| Direct cost of a return | — |
Recommended next step
Take your provision per order into the break-even ROAS calculator so you do not overstate your advertising profitability.
Go to the break-even ROAS calculatorResults are estimates based on the information you enter. Fees, taxes and platform terms can change: always check the figure that matters to you against your invoice or the official platform. They do not replace your real invoices, your official accounts or professional tax, financial or legal advice.
In most spreadsheets a return shows up as revenue reversed. That would be true if the money travelled back the way it came, and it does not: the outbound leg already shipped, the gateway fee often stays where it is, the packaging was destroyed on opening, and somebody has to spend time inspecting what comes back.
Counting only the return shipping — the most visible cost — usually means booking less than a third of the real impact.
It left the warehouse, it reached the customer, and that money does not come back. If you charged for shipping, you will also have to refund it.
If you offer free returns, you pay it. The one cost almost everybody counts.
On refund, many gateways return only part of their fee, or none. Worth checking in your provider's terms: on small baskets, where the flat part weighs heavily, it moves the result quite a bit.
The box, the filler and the labels are not reusable.
Receiving, opening, checking condition, relabelling, restocking and handling the refund. If you do not have the figure, estimate the minutes per return and multiply by your hourly cost.
Worn clothing, opened cosmetics, damaged boxes, incomplete items. In some categories it is a small share; in others half the return turns into inventory loss.
Compare two scenarios with the same customer. In the first they do not buy: you gain nothing and lose nothing. In the second they buy and return: you gain nothing and pay the direct cost.
But the comparison that really matters is against the order that sticks, because that is the real alternative:
At a 19.77 contribution and a 14.05 direct cost, the gap between an order that sticks and one that comes back is 33.82. In other words: it takes 1.7 new sales just to offset one return.
It varies so much by sector and channel that any general figure misleads, and we are not going to invent one. Measure yours (returns in the month over orders in the month) and compare it against your own trend and against your maximum sustainable rate, which is a number specific to you.
It depends on the provider and the transaction type: some return the percentage part but not the flat one, others nothing. Worth checking in your own terms, because on small baskets it can be the second-largest cost of the return.
Ideally count it for a month: out of every 100 units returned, how many go back to A-grade stock, how many to outlet and how many are written off. Without that record, start conservative and refine it once you have data.
Yes. If you do it yourself, the cost is your time and it is real: those are hours you are not spending selling.
The calculator models full returns, which is the most expensive case. For a partial refund, a reasonable approximation is to reduce the order value and the product cost proportionally while keeping the transport and processing costs whole.
Considerably, and invisibly: platforms count the conversion, not the later return. Your CPA per kept sale is worse than the dashboard shows. Putting the provision per order into the ROAS calculator corrects that bias.
Find out how much you can pay for a sale or a click without losing money.
Strip out the fees, the tax, the materials, the shipping and the ads.
Work out your profit per unit after fees, fulfillment and advertising.