Break-even ROAS calculator
Find out how much you can pay for a sale or a click without losing money.
A site of free calculators for online sellers, in two languages and eight markets. No sign-up, no accounts, and every calculation running in your browser.
There are plenty of fee calculators around and almost all of them share the same flaw: they tell you what the platform takes but not what you keep. They skip the tax, never ask about real shipping cost, assume a universal fee percentage, assume a single country, or never mention advertising. The result is a reassuring number that cannot support a single decision.
This project tries the opposite: ask for every input that matters, even if that means more fields, and be explicit when something cannot be known. If Amazon's fulfillment fee depends on your product, the tool asks for it instead of inventing it. If Etsy's processing percentage changes with your country, there are eight markets instead of one.
Anyone selling online who wants to know what they actually earn: own stores on Shopify, WooCommerce or PrestaShop, Etsy and Amazon FBA sellers, freelance marketers running other people's accounts, agencies that need to justify a ROAS target with numbers, and anyone starting out who wants to understand the cost structure before setting prices.
The intention is to fund the project with advertising, not by charging for the tools. In this version the ad slots are reserved but empty: no third-party script is loaded and there is no real advertising.
When they are switched on, it will be under these rules: never inside the form, never between the calculate button and the results, never on the legal or contact pages, no pop-ups, and with the height reserved so the page does not jump. And before activating anything that requires consent, a certified consent management platform will be installed.
Independent project. Not affiliated with, sponsored by or endorsed by Etsy, Amazon, Shopify, WooCommerce or Google. Those platform names appear purely to identify whose fee structure is being discussed.
Profyza is published and operational on its permanent domain. The current service includes:
Editorial curation explains assumptions, sources and limitations. An automated suite verifies the maths with calculations independent of the engine. That is not human or professional review: the content has not been reviewed by an economist, accountant or adviser, and every estimate still depends on the quality of the inputs supplied.
The most useful thing you can do is report an error: an out-of-date fee, a formula that does not match your real invoice, a case the calculator does not cover. Write via the contact page.
The published product keeps improving; it is not considered finished forever. No promises on dates, but these are the pieces that make sense next: closing out the fees still pending verification, a break-even volume calculator that brings fixed costs together with contribution margin, side-by-side scenario comparison, and more interface languages for the markets already supported.
Find out how much you can pay for a sale or a click without losing money.
Work out how much returns cut from your monthly profit.
Strip out the fees, the tax, the materials, the shipping and the ads.
Work out your profit per unit after fees, fulfillment and advertising.
What each order really leaves you, and how much of that you can spend winning the customer.
What each imported unit really costs once it is sitting in your warehouse, ready to sell.
The order value above which you can give shipping away without losing money.
How much you can afford to pay for a customer without giving up your profit.
How many months it takes to recover what you paid to acquire a customer.
The stock level at which you have to place the order to avoid running out.
How many buffer units you need so a deviation does not leave you out of stock.
What a full warehouse costs you per year, and what share of your inventory that is.
What running out of stock really cost you, in lost contribution and extra spending.
Whether the bundle you are building leaves more money than selling the same items separately.
How far you can cut the price without falling below the margin you want to keep.
How many more units you have to sell so a discount does not leave you worse off.
The price below which you lose money, and the one your target margin needs.
How many days pass between paying your supplier and collecting from your customer.
Whether the supplier's minimum order pays off once you have paid to hold it.
Which sales channel leaves most per order for the same product and its real costs.