Break-even ROAS calculator
Find out how much you can pay for a sale or a click without losing money.
≈ 2 minutes
Calculate my break-even ROAS
The four calculators
Each one answers a specific question. They share the same calculation engine and the same market settings, so their results fit together: the provision one gives you is the figure the next one is missing.
Cost of returns calculator
Work out how much returns cut from your monthly profit.
≈ 3 minutes
Calculate my cost of returns
Etsy profit calculator
Strip out the fees, the tax, the materials, the shipping and the ads.
≈ 4 minutes
Calculate my Etsy profit
Amazon FBA profit calculator
Work out your profit per unit after fees, fulfillment and advertising.
≈ 4 minutes
Calculate my Amazon FBA profit
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Where should I start?
Selling from your own store and your question is about advertising? Start with break-even ROAS. Selling on a marketplace? Start with your platform's calculator to learn your real profit before you talk about advertising.
Either way, the cost of returns calculator is the companion piece: it gives you a provision per order that corrects the margin the others work with.
Related guides
How to calculate ecommerce profitability
From gross revenue to real profit: tax, product, logistics, gateways, advertising, returns and fixed costs.
Read the guide →ROAS, ACoS, CPA and CPC: differences and formulas
Four metrics measuring the same thing from different angles, with the formulas, the conversions and the usual mistakes.
Read the guide →The real cost of returns in ecommerce
The lost sale, reverse logistics, the fees that do not come back and the provision you should be setting aside per order.
Read the guide →Etsy fees by country: a comparison
The fees Etsy applies to an order, what base each one uses, and how they differ across the eight markets.
Read the guide →Amazon FBA fees by market: a comparison
Selling plans per marketplace, referral fee, fulfillment fee, storage, inbound shipping and advertising.
Read the guide →